The ways that business owners can market their companies and garner attention have changed significantly during the past ten years.
Ways to increase interest of viewers to advertise :
1. Podcast ads
There are numerous options for advertisers to reach an engaged audience thanks to the growth of podcasts over the past 10 years. The audience has a high level of trust for the person reading the advertisement, which is a significant advantage of podcast advertising. The podcaster would not promote goods or services that are inappropriate for their listeners.
2. Joint endeavours
Getting your offer in front of the appropriate audience is the key to effectively marketing your company. Finding current audiences that correspond to your ideal market is one of the simplest ways to do this. Joint ventures are an excellent strategy for increasing sales and brand recognition.
3. Live Television and Radio
Live television viewing is less common than it previously was due to the rise of streaming services like Netflix and Amazon Prime. These media are still widely used by consumers, who are influenced by advertising. In fact, 92% of adults and 92% of those between the ages of 35 and 65 reported listening to the radio at least once a week in the first quarter of 2019.
4. Online Webinars
You can draw in your target market and get their contact information for later follow-up by giving an initial webinar or online session. Find out where online is where your target audience is first. Then, run some straightforward advertisements to publicise your events and encourage signups. Even if they can't make it to the live show, some folks might still watch the replay.
5. Referrals
Make contact with close friends, acquaintances, past coworkers, charitable organisations, educational institutions, and even other companies that might have clients in need of your services. Tell them you are in business and ask if they would be interested in using your services or if they could recommend someone who would.
6. Press Releases
Sending a press release to your local and regional news outlets is fairly simple every time your company does something remarkable. PR is a potent media instrument that can be used to create publicity. Free dissemination through reliable news sources increases its visibility and increases the likelihood that viewers will interact with it. You can utilise a variety of websites for your press releases.
7. Social Media Ads
The idea of seeing advertisements in their social media feeds has grown common place. Even though many people will pass them by without pausing, they are still seen, which fosters familiarity. The social media platform has expanded the ways that advertisers can reach their market with the development of tools like Facebook leads forms.