The united entity managing director is Mr. Bijli (to be called PVR Inox Limited).
Ajay Bijli, chairman and managing director of PVR, has spoken on the expensive popcorn at multiplexes, acknowledging in a recent interview with the Economic Times that customers are not to blame for criticising the expensive snacks in movie theatres.
The prices of food and drinks (F&B) would not alter, according to Mr. Bijli, though, as India is still in the "transition phase from single screens to multiplexes." He claimed that the refreshments at the multiplex would be offered for more money in order to meet operating expenses.
The two largest multiplex companies in the nation, PVR and Inox, announced their merger earlier this year, claiming it will revolutionise the movie-going experience and eventually feature 1,500 screens. The PVR Chairman also disclosed to ET that the country F&B industry is currently worth 1,500 crore.
Mr. Bijli claimed that because multiplexes require more projection rooms and sound equipment due to the increased number of screens, the expenses increase by "4 to 6 times." He stated that since the foyers are also fully air conditioned, the need for air conditioning has also increased.